Every now and then someone will bemoan the difficulty of getting published if you happen not to be a celebrity. This week The Guardian have pointed out their proliferation in the field of children’s books, and lamented the way it restricts opportunities for talented mere mortals to get a look-in.
There is certainly some justification for this complaint, although I doubt very much whether the 1950s or 1960s were a golden age completely devoid of this kind of thing. Children have always loved long, crushingly formulaic series of books and seem to need such repetition to build up reading stamina. We may not have called Enid Blyton or The Chalet School brands, but undoubtedly that’s what they were.
There’s also the point that some celebrity writers are genuinely talented people; if you are already a famous stand-up comedian you’re likely to be extravert, good with words, and in tune with children’s sense of humour. So good luck to David Walliams. Some people are just good at more than one thing. Annoying if you’re plugging away at the day job, but undoubtedly true. I draw the line at George Galloway, however.
In fact, the marketing of children’s books is becoming ever more inventive (some would say desperate). This week I received 100 sample chapters of a new book for KS2, and the offer of a possible free copy if I agreed to post pictures of “happy children receiving the books” on social media. Chatterbooks is colonised by publishers offering creative craft kits for school and library book groups, and if you don’t tweet your pictures and appreciation you will probably be overlooked next time around. Whether we like such strategies or find them exploitative and creepy, there is undoubtedly a thriving and growing market in children’s books and a vast selection of beautiful ones around.
So all is well. Not quite. If all you ever do is follow the feeds of leading lights in children’s literature, you may get that impression. Anyone can be sucked into an online bubble and such bubbles soon inflate with indignation at the thought of their denizens’ ideals not being universally accepted. Some people would call such communities elites. Elites are not necessarily defined by vast wealth and sojourns at Davos. They can be driven by idealism, creativity and education. That doesn’t make them bad. But it does make them risky.
So I welcomed it when bookseller Leilah Skelton weighed into the kid-lit celebrity debate, pointing out the reality of book availability, selection and purchase opportunities for the majority of children in Britain today and their parents. “Can you imagine the only access to physical books being a Tesco chart?” she tweeted. “That’s a reality in more places than you’d think.” No wonder parents fall back on the known quantity of celebrity. Children devour books fast if they like them, and for many people £6.99 is not a trivial amount of money.
If we care at all about children’s reading opportunities we already know about the decline of libraries, book reviews in the press and trained librarians even where libraries for children exist. Leilah is absolutely right to identify these as the cultural changes feeding into the celebrity fixation. In fact, she doesn’t go far enough. Even in school libraries, there’s little money for anything other than donations and of course this only entrenches social inequality. Even if, as happened with one of my schools, you manage to stock a library with high quality titles, it will be a long time before Star Wars and Disney stop dominating your children’s book choices. Because that’s what entertainment means to them. They recognise what they see on screens.
Is the solution to ban the cheap and cheerful stuff? That’s likely to leave many of your children unmoored and overwhelmed with choice. The older they get, the more likely they are to walk out of the library completely rather than try to navigate it. That’s not because they are stupid, it’s because it’s not a place they are used to being in. If you put me in a shop filled with fishing tackle or motorcycle accessories I’d feel the same way. Over time, if you get the chance to work with them in small groups and resist the continual drip-drip encroachment of musical instrument storage, intervention groups, Y3 forgetting to tell you they’re out doing the Romans this week and losing Y5 and Y6 to SATS cramming for half the year, you will build up the trust to the point where they might try something unfamiliar. Opening the library is a great start. Eternal vigilance and a thick skin is useful if you want it to survive for long enough to make a meaningful impact on reading culture in the school.
There will probably always be wonderful children’s books around for those lucky enough to have access to them. But they are the tip of a huge iceberg of deprivation. In our little ivory towers we mustn’t lose sight of that. And we mustn’t despair either.